Professional Diploma in UX Design
How to get certified by UX Design Institute creating a flight booking website project
My role
UX Design student
Year
June 2020 → May 2021
Industry
UX Design education
Overview
This academic project helped me get the "Professional Diploma in UX Design" course, taken at Glasgow Caledonian University and the UX Design Institute. You can check my certification here.
My role: learn and apply the entire typical UX Design process - user research, ideation, interaction design, prototyping, wireframing, and UI design.
The goal of the project was to design and build a clickable prototype of a responsive desktop website for a flight booking website. Based on the research and analysis done, and tested with users. Also, a detailed set of wireframes ready for developer hando-off was created. The overall goal though was to expand my knowledge through constant feedback from UXDI mentors and community.
Deliverables: Competitive Benchmarking, Online Survey, User Interview, Usability Test, Notes Report, Affinity Diagram, Customer Journey Map, Flow Diagram, Sketches, High-Fidelity Prototype, Style Guide, Wireframes.
Achievements
Learned the whole UX design process in an applicable way from an industry-leading education institution.
Earned my diploma in UX, a university credit-rated qualification with a score of 79%.
Gained self-confidence in my expertise which got me hired as Senior UX Consultant in a big corporation in 1 month from graduation.
I learned that…
…user research is crucial. Don't replace it by your own assumptions.
…online flight booking websites are a minefield for users and a minegold for UX Designers. A lot of industry-leading products are difficult to navigate and cause friction.
…users often use aggregator sites for faster price searching but airline's websites for booking, because the latter are more trustworthy.
…typically users search faster and in any location on mobile, but prefer to buy tickets on a laptop/desktop.
…accessibility is not optional.
