Professional Diploma in UX Design

How to get certified by UX Design Institute creating a flight booking website project

My role

UX Design student

Year

June 2020 → May 2021

Project link

View Diploma
User research
UX Design process
Prototyping

Coming soon

Coming soon

Overview

This academic project helped me get the "Professional Diploma in UX Design" course, taken at Glasgow Caledonian University and the UX Design Institute. You can check my certification here.

My role: learn and apply the entire typical UX Design process - user research, ideation, interaction design, prototyping, wireframing, and UI design.

The goal of the project was to design and build a clickable prototype of a responsive desktop website for flight booking. And based on the research and analysis previously done, until ready to be tested with users. Also, a detailed set of wireframes ready for developer handover was needed. The overall goal though was to expand my knowledge through constant feedback from UXDI mentors and community.

Deliverables: Competitive Benchmarking, Online Survey, User Interview, Usability Test, Notes Report, Affinity Diagram, Customer Journey Map, Flow Diagram, Sketches, High-Fidelity Prototype, Style Guide, Wireframes.

Achievements

Learned the whole UX design process in an applicable way from an industry-leading education institution.

Earned my diploma in UX, a university credit-rated qualification with a score of 79%.

Gained self-confidence in my expertise which got me hired as Senior UX Consultant in a big corporation in 1 month from graduation.

I learned that…

…user research is crucial. Don't replace it by your own assumptions.

…online flight booking websites are a minefield for users and a minegold for UX Designers. A lot of industry-leading products are difficult to navigate and cause friction.

…users often use aggregator sites for faster price searching but airline's websites for booking, because the latter are more trustworthy.

…typically users search faster and in any location on mobile, but prefer to buy tickets on a laptop/desktop.

…accessibility is not optional.

Problem statement

"How Might We help users find their way in an intuitive website in booking their best deal for a flight, as fast and easy as possible?"

Next case study

Urbiquo carsharing app